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Opening Address - Chris Seper
Chris Seper, CEO
MedCity News
Length - 9:02
Price: Free
How Content Marketing is Overhauling Marketing and Digital Communications at the Cleveland Clinic
Scott Linabarger, Senior Director, Multi-Channel Content
Cleveland Clinic
Amanda Todorovich, Manager, Digital Engagement
Cleveland Clinic
Length - 48:30
Price: Free
You’ve Got It: How to Convert Existing Databases into Great Web Content
Megan Stanley, Senior Director of Digital Strategy
The Ohio State University Wexner Medical Center
Ron Shaull, Director of Content and Writing Services
The Ohio State University
Stephanie (Stevi) Cannon, Director of Web Communications and eBusiness
Nationwide Children's Hospital
Length - 42:07
Price: Free
Healthcare Content is a Conversation: Driving Patient Engagement
Ahava Leibtag, Author, Speaker & Founder
AHA Media Group
Length - 44:00
Price: Free
Encourage Participation In Your Content Marketing Program: How to Get Your Physicians Involved
Russell Faust, PhD, MD & CEO
Annica Media
Length - 56:48
Price: Free
Why and How Xerox Launched healthbizdecoded.com
Ken Ericson, Director of Content Marketing
Xerox
Length - 43:09
Price: Free
Overcoming Organizational Barriers to Drive Content and Social Media
Katherine Scott, Social Networking and Online Media
ThermoFisher Scientific
Length - 35:45
Price: Free
Columbus, the Flat Earth, and the Real Way to Inspire Content Marketing in Large Organizations (especially Pharma)
Buddy Scalera, SVP, Interactive Content and Market Research
Ogilvy CommonHealth
Price: Free
Health Summit Wrap Up
Chris Seper, CEO
MedCity News
Length - 1:43
Price: Free