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Opening Address - Deana Goldasich
Deana Goldasich, CEO
Well Planned Web
Length - 5:37
Price: Free
Content Marketing in the Age of the Empowered Customer
Rob Yoegel, Director of Content Marketing
Monetate
Length - 40:16
Price: Free
Tech Companies, Brand Storytelling and Why Content Matters More Than Creation
Rohit Bhargava, Author, Likenomics and Professional, Global Marketing
Georgetown University
Length - 50:48
Price: Free
How to Incorporate Influencers into Content Marketing Co-Creation
Amanda Maksymiw, Content Marketing Manager
Lattice Engines
Length - 46:28
Price: Free
Customer Engagement: The Role of Content in the IT Purchase Process and Connecting Content Marketing to Sales Follow Up
Brett Ferry, Director, Program Development, Custom Solutions Group
IDG Enterprise
Length - 5:15
Price: Free
How LinkedIn is Integrating Content Marketing and What It Means for B2B Tech Marketers
Mike Weir, Global Head of Category Development - Technology
LinkedIn
Length - 43:35
Price: Free
From Tech Company to Publisher: How Avaya is Transforming Their Marketing Department into a Media Operation
Eric Lai, Editorial Director
Avaya
Length - 40:13
Price: Free
Motorola and Next Generation Thought Leadership Sites: A Concept
Jennifer Mesenbrink, Senior Manager, Digital & Social Media Content Strategy
Motorola Solutions, Inc.
Length - 53:11
Price: Free
Bringing It All Together - How SAS Integrates Both the Art and the Science of Content Marketing
Wilson Raj, Global Director, Customer Intelligence
SAS
Price: Free