sessions

Kill the Company: End the Status Quo, Start an Innovation Revolution

Sponsored by Harland Clarke and CUNA Strategic Services
Lisa Bodell, CEO, futurethink, New York, NY

Length - 56:54

The Pitch

Sponsored by Mills Marketing

Length - 54:40

BD for Extreme Growth

Sponsored by Weber Marketing Group
Rich Jones, President/CEO, Leading2Leadership LLC, Tucson, AZ

Length - 1:03:05

Communicating in a Crisis

Anthony Huey, CEO, Reputation Management Assoc., Columbus, OH

A Snapshot of Members and What Matters Most

Sponsored by SuccessQuest International
Eric Hansing, VP Life, AD&D and Media for TruStage, CUNA Mutual Group, Madison, WI

Length - 55:43

Advanced Networking and Community Tactics

Sponsored by Brick Street Software
Susan Toalson, CMO/VP Business & Community Development University of Illinois ECU, Champaign, IL

Length - 57:02

Top 10 BD Trends

Sponsored by Taylor Strategic Relationships Inc., a Taylor Corporation company
Meg Chiodo, Business Development MN, Royal CU, Edina, MN

Length - 1:02:05

Brand Animation™ Finally! A Sales Strategy that Sells & Builds Your Brand

Sponsored by Cardtronics

Length - 1:03:46

Media Trends and Smart Buying Strategies

Leigh Browning, Professor of Marketing, West Texas M&M University, Canyon, TX

Length - 1:03:42

GENERAL SESSION - TECH Talks: Pecha Kucha style

Sponsored by Third Degree Advertising
Lance Kissler, Digital Marketing Manager, STCU, Liberty Lake, WA
James Robert Lay, CEO, CU Grow, Pasadena, TX
Erika Martin, Marketing Programs Manager, Digital Insight, Westlake Village, CA
Heather Moshier, EVP IT, San Diego County CU, San Diego, CA
Nathan Schmidt, EVP Marketing/BD, San Diego County CU, San Diego, CA
Samantha Paxson, Chief Marketing Officer, CO-OP Financial Services, Rancho Cucamonga, CA
Mark Berman, Principal, Horsetail Technologies

Length - 1:10:20

Measuring BD Success

Sponsored by CUNA Market Research
Julie Ferguson, Owner/Consultant, JRF Consulting, Philadelphia, PA

Length - 56:19

The Future of Mobile Payments in Credit Unions

Sponsored by PSB Integrated Marketing
Mark Berman, CEO Horsetail Technologies and PSB Integrated Marketing with Load Generator

CUNA's MAP: the Member Activation Program

Richard Gose, Chief Political Officer, Credit Union National Association, Washington, DC

Length - 29:06

Be Careful What You Post! Making Sense of Social Media Compliance

Ethan Wall, President/CEO, Social Media Law and Order Education, LLC, Miami, FL

Length - 54:42

Rock Your Content

Melanie Spring, Chief Inspiration Officer, Sisarina, Washington, DC

Length - 58:53

Advanced Social Media Strategies: Finding, Engaging, & Converting Members with Social Media

Sponsored by Sophified Mapping & Research Services
Sundeep Kapur, #DigitalStrategies, Digital Credence, Lexington, SC

Length - 1:04:47

Insider Secrets to Producing Great Video Productions for Your CU

Alaine LaBauve, Owner & President, LaBauve Advertising & Marketing, Beaumont, TX

Length - 54:03

Creating Innovative Products and Delivery Channels for BD

Sponsored by CU Ratecheck
Bob Maxwell, VP Marketing Services, Greylock FCU, Pittsfield, MA

Length - 1:00:10

Breaking through Millennium Madness

Sponsored by Redbeard Communications, Inc.
Maria Peifer, Business & Community Representative, Delta Community CU, Atlanta, GA

Length - 59:45