Sep 6th Sessions
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Building Your Internal Publishing Department

Brody Dorland, Chief Strategy Officer, Divvy HQ

Jayme Thomason, Chief Executive Officer, Divvy HQ

Length - 29:55

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For the Love of ____, Leverage All the Channels Available

Arjun Basu, Spafax

Length - 27:48

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Demand Generation: Creating Content that Converts and Shortens the Sales Cycle (B2B)

Rachel Foster, Fresh Perspective Copywriting

Length - 28:29

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Twitter Will Win - And With the Right Plan of Attack, So Will You

Nate Riggs, The Karcher Group

Length - 29:25

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Mobile and Tablet Content Distribution

John Foley, interlinkONE / Grow Socially

Length - 30:09

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0 to 60: How a VC Firm Integrated Content into its Entire Organization

Amanda Maksymiw, Content Marketing Manager, Lattice Engines

Kevin Cain, Director of Content Strategy, OpenView Venture Partners

Length - 27:37

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The Content Opportunity That is Google+

Arnie Kuenn, President, Vertical Measures

Length - 30:38

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Telling Your Brand's Stories

Dan Grantham, Creative Director – Content Development, Campbell-Ewald

Length - 30:20

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Epic Content That's True to Your Brand AND Drives Business

Ann Handley, Chief Content Officer, MarketingProfs

Length - 30:45

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Your Career Content is More Valuable Than Stocks

Bernie Borges, CEO, Find and Convert

Length - 28:05

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10 Email Secrets That Will Help Drive Your Content Strategy

Jeffrey K. Rohrs, VP of Marketing, ExactTarget

Length - 31:07

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How to Turn Your Blog Posts into an Amazon Best-Selling eBook

Jim Kukral, DigitalBookLaunch.com

Length - 31:13

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How to Sell Your Content Marketing Investment to the VP

Chris Corcoran, Cofounder and Managing Partner, memoryBlue

Mike Sweeney, Managing Partner, Right Source Marketing

Length - 29:00

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How to Use Infographics and Visual Storytelling

Maria Pergolino, Senior Director, Marketing, Marketo

Length - 31:30

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Content Marketing Success/Horror Stories from Three Big Brands

John McFarland, Senior Manager, Global Strategic Marketing & Infotainment, GM @chevrolet

Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin Corp. @kennovak3

Shaku Selvakumar, Customer Advocacy Lead, Social Business, IBM @shakus

Michael Marzec (moderator), President & CSO, Smart Business Network @michaelmarzec

Length - 47:00

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Getting the Choir to Sing: Selling & Developing the Process for Content Marketing

Robert Rose, Chief Strategist, Content Marketing Institute

Length - 46:07

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Scalable Content Strategies for Facebook and LinkedIn

Amy Porterfield, Co-Author, Social Media Strategist, Facebook Marketing All-In-One for Dummies

Length - 45:04

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Why You're Missing Out on Slideshare

Joe Chernov, Eloqua

Todd Wheatland, Kelly Services

Sandra Zoratti (moderator), Author, Speaker & Vice President, Marketing, Executive Briefings & Education, Ricoh

Length - 44:06

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Thinking Outside the Content Marketing Strategy Trap

Scott Abel, CEO, The Content Wrangler

Length - 42:40

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How to Develop Amazing Audio and Podcast Content

Pamela Muldoon, Chief Content Officer, Next Stage Media

Length - 45:56

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The 3 Super S's for Successful Content Marketing: Search, Social & Syndication

Michael Pranikoff, Global Director of Emerging Media, PR Newswire

Length - 44:19

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How to Organize Your Content Marketing Plan

Laura Creekmore, President, Creek Content

Length - 31:40

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Content Marketing Strategy without Print? Who are You Kidding?

Nenad Senic, CEO, Disput / Editor, Chief Content Officer magazine

Length - 30:22

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Integration and Content Curation from Multiple Sources into One Perfect Hub

Chris Baggott, Founder, Compendium

Length - 28:43

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Getting Buy-In on Your Content Project

Laura Creekmore, President, Creek Content

Length - 27:06

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Content Discovery: Strategies and Tactics to Make Sure Your

Gilad de Vries, Vice President, Brands and Agencies, Outbrain

Rob Garner, Vice President Strategy, iCrossing

Amanda Maksymiw, Content Marketeting Manager, Lattice Engines

Naaz YarKhan, Director, Content Strategy, IFANCA

Joe Chernov (moderator), VP of Content Marketing, Eloqua

Length - 43:12

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How IBM's Content Strategy Got theinfoboom.com into Google News and

Leslie Reiser, Program Director-Worldwide Digital Marketing, IBM

Tom Gerace, CEO, Skyword

Length - 10

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Optimize and Socialize for Better Content Marketing - SEO & SMO

Lee Odden, CEO, TopRank Online Marketing

Length - 38:50

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Content Discovery: Strategies and Tactics to Make Sure Your

Gilad de Vries, Vice President, Brands and Agencies, Outbrain

Rob Garner, Vice President Strategy, iCrossing

Amanda Maksymiw, Content Marketeting Manager, Lattice Engines

Naaz YarKhan, Director, Content Strategy, IFANCA

Joe Chernov (moderator), VP of Content Marketing, Eloqua

Length - 43:12

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Content Marketing: How To Transform Your Organization/Culture

Michael Brenner, Senior Director Integrated Marketing & Content Strategy, SAP

Length - 30:19

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Leveraging Data to Drive Your Content Plan without being Creepy

Margot Bloomstein, Principal, Appropriate Inc.

Length - 32:18

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