Sep 5th Sessions
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Crucial Content Elements to Drive Your Marketing

Curt Porritt, SVP of Marketing, MasterControl, Inc.

Length - 44:10

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Don't Bore Me: How Kraft Foods Mines Consumer Insights

Julie Fleischer, Kraft Foods

Length - 40:08

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Cut the Bull - Blog with a Purpose and Drive Your Business

Jason Falls, Social Media Explorer

Length - 43:02

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Transforming Your Small Business into a Content Powerhouse

C.C. Chapman, Co-Author, CONTENT RULES

Length - 46:05

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Apply Company Positioning to Power Storytelling in B2B

Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc.

Length - 41:53

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The 4 Critical Content Steps for Targeting Consumers

Brice Bay, EnVeritas Group

Sean Murphy, American Express

Length - 41:03

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Putting Social to Work: How to Rapidly Grow Your Fans

Michael Stelzner, Founder, Social Media Examiner

Length - 45:42

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Customer Stories: How to Unlock an Abundance of New Content

Deana Goldasich, CEO, Founder, Well Planned Web, LLC

Length - 47:38

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Get Video LIVE: Everything a Content

Todd Wheatland, Vice President of Thought Leadership, Kelly Services

Length - 42:21

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5 Steps to Happily Ever After: Courting Thought Leaders for your B2B Community

Waynette Tubbs, Editor, Risk Management Knowledge Exchange, SAS

Length - 53:08

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Understanding the New World of Klout, Social Sharing and Social Influence Marketing

Mark Schaefer, Best-Selling Author & Executive Director, Schaefer Marketing Solutions

Length - 59:35

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From 0 to 170,000+ Subscribers The Copyblogger Content Marketing Model

Brian Clark & Sonia Simone, Copyblogger Media

Length - 01:01:25

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Managing Global, Multi-Lingual Content on a Large Scale

Pam Didner, Global Integrated Marketing Manager, Intel Corp

Length - 40:40

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The Gift Economy: Content as Social Currency

Mark Bonchek, ORBIT+Co

Length - 25:20

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Defending Your Content Marketing & Social Media to the C-Level: Two Proven Strategies

Jenny Magic, CEO, Better Way to Say It

Brian Massey, The Conversion Scientist

Length - 29:55

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Content Marketing Bolsters PR

Heather Whaling, PR/Social Media Expert and President, Geben Communication

Length - 28:45

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Best Practices in Healthcare and Financial Content Marketing

Dana Adams, Senior Vice President, Content Solutions, Pace Communications

Ahava Leibtag, Principal, Aha Media Group, LLC

Ron Shaull, Director of Writing and Content Services, The Ohio State University

Brenda Spiering, Editor, BrighterLife.ca, Sun Life Financial

Chris Seper (moderator), CEO, MedCity Media

Length - 56:18

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Brandscaping: The Secret to Unlocking Bigger Content Marketing Budgets and Driving

Andrew Davis, Chief Strategy Officer, Tippingpoint Labs

Length - 50:02

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The Ultimate Guide to Content Marketing Metrics

Jay Baer, Co-Author, The Now Revolution/CEO, Convince & Convert

Length - 01:00:55

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Game Strategy Techniques for Content Marketing

Russell Sparkman, President & CEO, Fusionspark Media

Length - 28:21

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Closing Keynote: Google’s Zero Moment of Truth

Joe Pulizzi, Content Marketing Strategist, Content Marketing Institute

Length - 46:07

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